PepsiCo is a company that almost everyone knows about these days. Some people can’t imagine their lives without this drink, while others always drink it. Still, others criticise it in every way possible, saying it’s terrible for you, makes you fat, etc. There will always be people who like and dislike a product. Think about how the Pepsi brand came to be and how it has changed over time.
History of PepsiCo
A North Carolina pharmacist did a lot of research and came up with the Pepsi drink in 1893. (New Bern). Caleb Bradham tried to make a soft drink, and you can see that he did well. Pepsi used to be called Brad’s Drink. Sugars, carbonated water, oils, vanilla, and cola nuts were the first things that went into the drink. It was sold as a “drink that makes you happy, strengthens you, and helps you digest.” Now, you can buy it in stores and at vending machines.
The person who made it didn’t like the name and wanted something better. In 1898, it was already called Pepsi-Cola, and that name has stuck. It was created by combining the words “pepsin” and “cola.” The drink suddenly became popular, and Bradham started the Pepsi-Cola Company a few years after that.
Since 1903, more than 30,000 gallons of this tasty drink have been sold. This year, the first Pepsi commercial came out. It said, “Good, refreshing, and energising drink.” It can help with nerve pain, hysteria, depression, and headaches and is an excellent pre-race stimulant.” Barney Oldfield, one of the first to race cars, put an ad in the New Bern Sun Journal.
Fall and Rise of PepsiCo
In 1921, the US sugar market fell apart. This makes money less than it could be. The government took over the company in 1928 and renamed it the National Pepsi-Cola Company. A few years later, the state corporation was taken out by Charlie Guth, the president of Loft Inc. He put the original name, Pepsi-Cola Company, back on the company.
During the Great Depression, the company drastically cut the price of the drink to avoid going out of business. Now, a 12-ounce bottle costs five cents, while drinks from competitors cost twice as much. This is an intelligent way for the company to market itself because people needed to save even a single cent at the time. In 1941, the bottles got a tricolour crown to show their support for the American soldiers.
In 1971, Donald Kendall, the president of PepsiCo, set up a meeting with Kosygin, the prime minister of the Soviet Union. During this meeting, they made a trade. So, Pepsi moved into the Soviet Union. This was the first thing from the West to be sold in the Soviet Union.
The next good marketing strategy is to put Pepsi and Coca-Cola in a “blind test of two stakes.” These are the main competitors because their products are similar, and the fact that most people who took the test liked Pepsi made the brand more popular.
PepsiCo had a significant change in 1985. The company was known for making the most carbonated soft drinks of any company in the world, and the business bought the well-known 7UP brand a year later. In 1989, the famous magazine Fortune said that people thought the company was the most respected worldwide.
Space Marketing
In 1980, Michael Jackson, the biggest star of all time, was filmed for a Pepsi ad campaign. There are two music videos called “The New Generation Chooses Pepsi.” In 1985, an advertising company looked for people like Lionel Ritchie, Gloria Estefan, and Tina Turner to work there.
After some time, Michael Jackson became the main person in the Chase ad, which was shown at the Grammys and won the award for most stunning video. The “Nothing but Pepsi” video was shown at the Cannes Film Festival, where it also got the highest rating and won the top prizes.
After that, the ads for Pepsi are sent into space. The “space can” of cola is being tested on the space shuttle in deep space. After making a deal with MTV to work together, PepsiCo shoots a video in room. This happened on the Mir orbiting space station.
In 2000, PepsiCo and the Yahoo search engine worked together. They work together to develop a marketing plan for young people and teens. Britney Spears won $94 million in 2001 for her part in a PepsiCo ad, and this is the most expensive fee that has ever been charged for advertising. Maybe the company’s success is because world-famous people helped advertise it.
