Owning a Waffle House franchise is a great idea to become a part of an iconic brand in the restaurant industry. Franchise buyers will operate their own Waffle House while using name and fame of the company. You will be following a proven system to attract customers. There are no risks involved in opening a franchise like you face in starting a business from scratch.
What you get by owning a Waffle House franchise?
Every single franchise opportunity comes with several benefits. One of the major benefits is the fact you will be at ease in attracting a lot of customers using company’s market recognition. Waffle House is a popular place for customers where they go and eat waffles of their taste. When you open a Waffle House in your locality, customers will arrive in flocks because they know what they would get by visiting your store. Brand name matters and that is what shall bring you customers.
You will get a comprehensive support by the company on a real time basis. They will send a team who will give you training, guidelines to operate your business and an ongoing support so that you run your business without hassles. You won’t be wasting your money on marketing because it is none of your business. Company will do the marketing while you will enjoy customer arrivals and services.
Waffle House of United States or India
There are two separate restaurant chains that operate by the name “Waffle House”. One operates in the United States while second one serves people in India. Let’s look at both companjes to see what they have to offer us?
US Based Waffle House restaurant
Waffle House of United States is a popular destination for Americans where they eat delicious waffles. The company was founded in 1955 at Avondale Estates city of Georgia, by Joseph W. Rogers and Tom Forkner. Both co-founders of Waffle are no more as they both died in the year 2017 and their cause of death is unknown.
Waffle House has become so popular for its strong focus on value that it’s customers praise their delivery services that arrive within ten minutes. This goes to show their commitment to customers satisfaction and speed of delivery services. Perhaps, this is the reason what sets Waffle House apart from other restaurants.
The company’s ability to offer quick services without compromising on the quality of food demonstrates their operational excellence and why customers are so loyal to their services. Waffle House serves delicious waffles paired with a variety of flavored toppings that creates a memorable dining experience. It provides grilled biscuits, eggs, omelets, and even coffee.
Waffle House soon after completing five years began to offer franchise opportunities in the United States. The present number of locations owned by the company is over 2100 outlets spanning over 25 states in the United States. The restaurant chains continues to expand beyond it’s fold to serve more potential customers across the entire America.
Does Waffle House Franchise in the United States?
While it is a fact that Waffle House does franchise in the United States but it is not clear yet how much their franchise costs? What’s known is the fact that the company operates both privately owned outlets as well as franchise owned outlets in the country. It is also clear that majority of their outlets are under the control of the company. The company’s franchise model operates in less number of locations. There is no estimate about their franchise costs but it is said their initial franchise fees is between $200000 -$300000, excluding their 4-6% royalty on the company’s monthly revenue. Real estate requirements and advertising fees demands additional costs.
2. Waffle House India franchise opportunities
India got it’s own waffle house in 2013 when Ravi Kiran and Chandra Lekha launched a cafe restaurant. Their menu serves a wide selection of savory wades, pancakes, sandwiches, coffee and several other beverages. Their meals not only taste delicious but also are served an aesthic fashion. The company serves customers at a total of eight locations and majority of them are functional in the Hyderabad itself with an exceptional outlet that operates in the Bangalore city of Karnataka state.
Waffle House has added five more locations after providing franchise opportunities in Hyderabad city. It’s franchise opportunities became public in 2015 and the company is looking for further expansion in other states of India. The company seeks applications from potential franchisees in various areas like Haryana, Himachal Pradesh, Andra Pradesh, Chandigarh and Jammu and Kashmir. Even Assam, Goa, and Gujarat are their target locations where they look forward to setup their outlets using franchise model.
All those interested in these cities to own a Waffle House franchise can either open a unit franchise or a master franchise. The difference between the two franchise models of the company is that a unit franchise is limited to owning one single store. Let’s break the financial figures of both franchise options so that you decide which fits well with your interests and budgets.
Owning a unit franchise of Waffle House
When you sign a contract for a unit franchise, your initial franchise investment could be around 10 lac to 20 lacs. In addition you will be paying a separate amount of 5 lacs for brand fee and 7% in royalty fees. Space requirement spans for 300-500 square feet.
Owning a master franchise
In order to own a master franchise, it would be bit expensive than a unit franchise. Their master franchise will cost you between 30 to 40 lacs. Your brand fee would be around 7 lacs and in addition a 7% will go for the franchise royalty fees. Areas requirements is around 1000-1400 square feet.
In conclusion, owning a franchise of a company like Waffle House can be a rewarding opportunity for entrepreneurs who look for investing in a iconic brand. Whether you own a unit franchise or a master franchise, your decision should go in tone with your financial capabilities, expertise, and long-term goals. Operating their franchise 24/7 model and a strong brand recognition offers you consistent revenue potential growth. However, long term success depends on your commitment, and adherence to the company’s standards.
