Imagine launching a new product around the same time your competitors are. When customers have to pick between different companies, there are many factors that determine the choice. However, you can expect to sell more if potential customers have heard about your business more than they have heard about the competition.
The goal of brand awareness is to establish as much presence and become a recognized authority in your respective niche so that the next time you launch a new product, you can expect a successful campaign.
Besides, brand awareness is not just about releasing new products. It also encourages repeat purchases and word of mouth that attracts new customers. The question is—how can a business create an effective brand awareness strategy?
Encourage Product Reviews
Let’s start with product reviews. Roughly 90 percent of online shoppers research the product before they spend money, and other customer feedback is quite handy.
If a business uses the dropshipping model, it can directly add product reviews from Amazon, eBay, AliExpress, or other platforms if there is an option for that.
The goal behind reviews is that they establish a business as an authority. Positive words about services indicate that customers are happy, and it is a sign of encouragement to stick to this brand rather than those who lack customer reviews.
Collaborate With Influencers
Social media influencers provide some of the best return on investment you can find. A simple shoutout for a freebie or a couple of hundred dollars can attract more customers than you expect.
Sure, A-tier celebrities are likely out of your budget, but there are plenty of micro-influencers who can advertise your business.
Before you commit, make sure to have a plan. Setting goals in advance is also recommended. It is different when you want to drive sales with the help of an influencer and raise brand awareness. The differences usually come down to what content influencers share on their channels.
Partner With Other Brands
Partnering with other brands is also worth considering. You do not have to seek collaboration with the competition, but there are bound to be some businesses that would find a partnership deal beneficial.
For example, if you sell computer accessories, teaming up with an esports team would be great to expose your brand to relevant demographics. Someone who follows esports likely plays video games themselves, and they might be interested in getting new accessories for their computer.
Support Local Communities
Local advertisement effectiveness varies on where you are and what your niche is. However, it is still a good idea to get involved with local communities and raise awareness.
If there is an ad about how an animal shelter is looking to replace damaged doors, and you specialize in this niche, you could offer your services for free.
After helping them with the problem, share the news on social media and let local community members know what you did. There are bound to be positive messages and attention to your business.
Join Podcasts
Podcasts are a great form of entertainment and education, so it is no surprise to see more and more hosts popping up with their podcasts on YouTube, Spotify, Twitch, and other platforms.
As a business looking to raise brand awareness, you might have limited options as far as relevant podcasts go. Nevertheless, there should still be one or two hosts that can invite and let you present your business.
An alternative approach to podcasts would be launching your own and seeing how it fares. If there is interest in it, you can turn the podcast into more than just an opportunity to raise brand awareness. A podcast could be a great networking tool as well.
Participate in Live Events
Live event participation is a bit problematic because of the ongoing pandemic, but some places are lifting the restrictions. More freedom means more opportunities to host events, and people are eager to socialize after a long period of being locked in their homes.
Become Eco-Friendly
The emphasis on eco-friendly strategies is quite high right now because more people are becoming aware of how much our planet is suffering.
Even small implementations that help the environment will give your brand a better name. You might even get a mention in various publications that share news about businesses that are trying their best not to harm the environment.
Look for Guest Blogging Opportunities
The last piece of advice about brand awareness is to collaborate with blog owners. You can publish guest posts on their blogs and benefit on multiple fronts. First, a backlink from a blog helps with boosting SEO.
Second, you can expect direct traffic from a blog because some readers will click on a link that redirects them to your site.
Finally, when someone reads a blog post that mentions your brand, they will become aware of your existence.
