Those who are captivated by Anthropologie’s unique blend of fashion, home decor and lifestyle products often wonder if they would be able to turn their love for this iconic brand into a business by owning it’s franchise. However, there is no straightforward answer as it seems for whether or not the company offers franchise opportunities. Here we uncover the reality of company’s business model, explain what makes it popular in the retail world, and explore the best alternatives. Let’s dive into the company’s facts and learn what’s possible for aspirants.
What’s the history of Anthropologie?
Anthropologie isn’t an ordinary brand like others. It is a destination where women feel adventurous while doing their shopping. The company’s stores are wonderfully designed and decorated that people feel they are in heaven. Anthropologie is an American based fashion retailer launched by Urban Outfitters CEO Richard Hayne back in the year 1992. Richard’s idea of the brand was inspired by a plea made by his closest friend. He shared with Richard the retail proposal that would serve the needs of travelling women who sought unjque, and aesthically appealing clothes, home decor, and accessories. In other words, his idea was to allow women to express their self and identify in the best way possible. Richard founded the brand in the Pennsylvania city of the United States.
The company offers it’s shoppers a wide and unique collection of clothing, jewelry, decor, and even sell home furniture. Despite the fact that Anthropologie is rated as one of the overpriced clothing brands in the world, majority of women love to shop in their outlets.
Anthropologie retail stores allow their shoppers to choose from a wide yet unique collection of clothing, jewelry, intimates, decor, and even home furniture. Despite having been rated as an overpriced fashion brand in the world, most women are fond of shopping at Anthropologie retail outlets. The fact of the matter of why do women love Anthropologie is that looks and good style matter most than prices to them.
Anthropologie has a network of more than 200 stores active across the world and it was the year 2009 when the company internationalized by opening its first retail store in London city.
While there is no doubt in the fact that Anthropologie is unique, and different from other brands in the fashion space, its products are viewed as a little costly. The company has been exercising a very creative marketing strategy to allure and make new customers. The success found by Anthropologie is linked to its ability to create strong emotional connections with its customers.
The Anthropologie franchise would be the best opportunity for people with love for fashion. However, that is an impossible dream as the company at the present time does not franchise its stores. Subscribe our newsletter to get notified when Anthropologie decides to franchise as SDT staff keeps a close eye on the moves of the company.
Name | Anthropologie |
Foundation year | 1992 |
Locations | 230 |
Founder | Richard Hayne |