Owning a franchise of a particular brand that is loved by all is a lucrative business opportunity as it allows you use the company’s reputation and image for your success. When you operate under a respected brand name, you gain an instant recognition, which reduces your pain when you go through the struggle of acquiring customers on your own. In addition, it becomes easy to attain success as opening a franchise comes with a proven business model, training programs, and operational guidelines. This saves you time and resources from going waste.
If you are someone who wants to open a Peet’s coffee franchise, you have come to the right place. However, before we dive you into the reality of owning a Peet’s coffee franchise, let’s take a close look at the company to learn about it’s history, brand value and even operations.
What is Peet’s Coffee?
Peet’s coffee ☕️ is a famous American based coffee roaster and retail chain. The company headquarters are situated in an area of San Franciso city. The coffee brand is popular for selling quality coffee blends and sustainable commitment. Peet’s coffee has become a beloved brand for coffee lovers and there should some reason for their love for the company’s products and services.
Alfred Peet who was ethnically a Dutch, came to Berkely, California in sixties where in 1966 he found Peet’s Coffee company. The brand is celebrated for playing it’s part in the craft Coffee movement in the United States. It was a historical moment both for the public and the company. When you look at the company’s history, we come to know that it started from a single store. The company has since then grown bigger as it owns a number of stores nationwide.
Peet’s value the taste of their customers. They offer a variety of coffee beans, beverages and other products. Apart from retail, Peet’s also does wholesale distribution of coffee and even operate a subscription service that allows customers to enjoy their blends at the comfort of their homes. Customer locality matters to the company as much as it matter to other respected brands.
The ownership of Peet’s company has transferred to the hands of JAB Holding company since 2012 after it was bought for a massive $977.6 million. JAB Holding is also the owner of other subsideries like Caribou coffee Chain and even Krispy Kreme. The company has also entered China market where it runs a store in the Shangai city apart from serving customers at 200 locations in the United States.
Before Alfred Peet founded Peet’s Coffee
Peet’s Coffee founder Alfred Peet had to go theough a rough childhood. His childhood pains could are undeniable. He worked in his father’s coffee roasting business. He learned to grind and roast during his childhood days from his father. Alfred had just turned 18 Yeats old when he went to London wherein he landed a job in the Twinings Coffee and Tea company.
Alfred later decided to move to the United States. He launched his first coffee beans retail store in the Berkely city in the year 1966 just after two years after his arrival in the United States. He left no effort to build and transform Peet’s Coffee company but after twelve years Alfred Peet sold the company to Sal Bonavita and the settlement price was indeed massive. Bonavita might have made an expensive buying decision that time but he made billions after acquiring Peet’s Coffee company.
Does Peet’s Coffee franchise?
Opening a Peet’s Coffee franchise is like finding a diamond ring in the ruins. Peet’s franchise may be valuable and it may come with immense potential but it not a possibility. There is no opportunity to own a Peet’s Coffee franchise. The company primarily operates privately and it is like uncovering a hidden treasure when you get a Peet’s Coffee franchise.But the truth which no one can’t deny is that Peet’s does not franchise.
Peet’s coffee franchise alternatives
So, if you are someone who’s interested in Peet’s coffee franchise but can’t open one at your place due to company’s limited franchise opportunities, there are various other coffee franchises you can open in your locality.
- Starbucks: Offers license based opportunities but in airports, colleges,etc like locations.
- Dunkin: A respected company that sells coffee and donuts. However, you will need substantial investment to buy it’s franchise.
- Bigby Coffee: A growing business that offers affordable franchise opportunities.
- Scooter’s Coffee: Offers drive through coffee franchise with an affordable franchise costs.
| Name | Peet’s Coffee |
| Foundation year | 1966 |
| Locations | 200 |
| Founder | Alfred Peet |
