How to Start a Successful Hair Salon Business
Though the field of the hair care industry is growing at a rapid speed, it’s a sad fact that mostly 1 in 3 small businesses fail within the first 2 years. But no matter what happens, for many beauty-industry experts opening a salon is like a dream come true. If you have the expertise and […]
Marketing Environment Definition
The marketing environment contains two different words with different meanings. Marketing is about a firm’s efforts to satisfy needs of its target markets. Environment represents all those forces that affect firm’s activities and operations. All companies, no matter their nature of the business, have three marketing environments – internal environment, micro, and macro environment. All […]
Market Research Definition, and Importance
Customers give a business reason to exist and operate in a particular market. There would be no entrepreneurs without customers and without businesses there would be no customers. The customer information has a key role to play in the success of a business. The demographic data of customers enables companies to plan, distribute and create […]
Investment Definition
Investment word refers to money spent on assets to make a profit. Investment in simple words is all about funds allocation in assets to make gains. The outcome of an investment is always profits. When you buy a machine to manufacture a product for sale, it is your investment. Or, when you start a business, […]
Difference Between Equity Funds & Debt Funds
A new company requires funds to function. Funds are amounts of money a company needs to acquire assets – factory, machinery, furniture, manpower, etc. These assets are in turn required to create capacities for manufacturing products and provide services to the customers. A company can obtain funds in two ways – issue shares, also called […]
Customer Satisfaction Definition
Successful and clever business owners always chase customer satisfaction instead of profits. They know satisfaction of customer needs leads to profits. Customer satisfaction is an important objective for all businesses. Customer satisfaction is a combination of two different English words – customer and satisfaction. A customer is someone who comes to you for desired products […]